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His journey in television

Jean-Claude Boulos began his career as an engineer in 1958 working on building the first Lebanese television station in Tallet El Khayat in Beirut. This project was his first and last one as an engineer. He joined CLT, the first television channel in the Arab world, as Director of Programs, where he remained until 1970. His passion for the small screen drove him to produce and host several games and talk shows from 1970 till 1989.

In September 1996, he was appointed by the Lebanese government CEO of Télé Liban; he maintained that position until 1999.

His last challenge in the television sector was in 2004 when he took the reins of AlSumariya Iraqi television at the age of 70. AlSumariya soon became one of the preferred TV stations in Iraq.

His journey in advertising

Jean-Claude Boulos started his advertising career in 1970. In 1973, he established his own advertising and public relations agency, Inter Régies. The agency will soon become one of the leading agencies in Lebanon during the 80s and 90s.

In 1977, Jicébé joined the IAA Lebanon chapter (International Advertising Association) and became a very active member of the association.

He was elected four times President of the Lebanon chapter in 1986, 1991, 1993 and 1999, two times Vice-President/ Regional Director for Middle East and Africa in 1996 and 1998 before being elected World Vice President - Elected President in 2000.

In 2002, at the occasion of the 38th IAA World Congress that was held for the first time in Beirut, Jicébé took the reins of the world presidency for a mandate of two years.

His journey in writing

Jicébé is the author of four books:

"Amertumes" (Bitterness), a collection of poems in French published in 1990.

"La Télé, Quelle Histoire!" published in 1995 (in Arabic and French), where he recounts the history of television in Lebanon.

"La Télé, Quel Enfer!"  in 2008 (in Arabic and French), where he recounts his experience as CEO of Télé Liban from 1996 to 1999.

"RECUEILS", published in 2009 is a collection of eight volumes bringing together all the writings of his life.

Accolades

In 1998, Jean-Claude Boulos received the Man of the Year Award organized by Arab Ad magazine and the IAA Samir Fares Award in 2002.

He was named Officer of the Arts and Humanities by the French Government in 1998 and Knight of the Order of the Cedar by the Head of the Lebanese State in 2004.

He died on March 4, 2012. The Order of the Cedar Officer's rank was awarded to him during his funeral on the 5th of March.

# pages[].Node.excerpt
Jean-Claude Boulos began his career as an engineer in 1958 working on building the first Lebanese television station in Tallet El Khayat in Beirut. This project was his first and last one as an engineer. He joined CLT, the first television channel in the Arab world, as Director of Programs, where he remained until 1970. His passion for the small screen drove him to produce and host several games and talk shows from 1970 till 1989.

# members[].Member.intro_bio
Naji Boulos is an independent Business Creativity Expert with more than 30 years of experience in the advertising industry and an urge to share that experience and knowledge with others. He is a motivational leader, a prominent speaker and an enthusiastic teacher and trainer who encourages people to fully use their creativity to work on change and innovation.

# members[].Member.biography
Naji Boulos is an independent Business Creativity Expert with more than 30 years of experience in the advertising industry and an urge to share that experience and knowledge with others. He is a motivational leader, a prominent speaker and an enthusiastic teacher and trainer who encourages people to fully use their creativity to work on change and innovation.

His career in advertising includes a 5-year journey with a media representation company in Paris, 10 years with the family business agency Inter-Régies as Creative and Managing Director, and 16 years with the international agency Memac Ogilvy & Mather as Managing Director. He worked on hundreds of local and international brands, developing successful advertising campaigns and winning creative awards on the way.

He was also an active member of the IAA Lebanon chapter being a member of the board for seven mandates and president from 2011 to 2013. During his mandate, he edited and published a book on the history of advertising in Lebanon: “Lebanon Communicating”

Naji is a teacher at St Joseph University, a lecturer in several universities including La Sorbonne, Paris, a trainer in creative thinking and a consultant for many NGOs and organizations.

# members[].Member.intro_bio
The name of the company is a tribute to Jean-Claude Boulos aka Jicébé.

The volumes that could easily be written about Jean-Claude on the personal and professional levels would not come close to painting the full picture of a man who accompanied the world of show business, television and advertising for 60 years.

# members[].Member.biography
The name of the company is a tribute to Jean-Claude Boulos aka Jicébé.

The volumes that could easily be written about Jean-Claude on the personal and professional levels would not come close to painting the full picture of a man who accompanied the world of show business, television and advertising for 60 years.

Jean-Claude was a spectacular person, a humble nice figure, a passionate spokesman with great charisma, a wonderfully popular and gregarious person, with a generous sense of humor; he loved to have fun and throw a fabulous party, particularly to showcase his country, its culture and a sheer love of life.

Truly, Jean Claude was unique and so very real. He captured the passion of television and advertising, but also the love for life, for family, for people from all corners of the globe, promoting the best of humanity. He did not recognize bias or differences; he recognized talent, humor, and ability.

He contributed much to all those who were fortunate to know him, work with him and play with him.

# services[].Node.body
We are an idea-based creative consultancy. We provide you with the necessary guidance and best practices to drive growth. Based on a thorough analysis of your current challenges, we define a set of innovative solutions and creative ideas which will highlight your offering in the most unique of ways.

Idea generation is simply a first step towards innovation. What matters most are the execution and implementation. We’re here to provide you with turnkey solutions. We bring these ideas to life by bringing together a pool of like-minded partners and experts such as specialized companies, start-ups, freelancers, depending on the scope of the project.

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Your company is facing a growth problem?
One single idea can boost your business and change your brand image.

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The purpose of the Ideation Lab is to get your teams innovating — whether you want to change up a service, develop a new product, launch a new marketing campaign, or totally revamp the way you position your company. We adapt our approach and embark on a creative journey with each and every one of our clients.

We plan and design productive ideation workshops to inspire your employees by bringing stakeholders together to share knowledge and explore solutions.

Ideation workshops include a myriad of idea generation exercises.

The Ideation Lab is ideal for marketing, sales, R&D or brand teams within SMEs, big corporations, NGOs and start-ups, or for solo entrepreneurs and new business owners who lack the resources and need a partner to support their expansion.

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Is your team lacking inspiration?
Our program is focused on developing creative problem-solving competencies within teams and organizations of all sizes.

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The future belongs to those who create it!

Most of us wish we were more creative. The good news is that increasing our creativity is truly possible. You can achieve far beyond what you had previously imagined or dreamed. Creativity helps you to solve specific problems in your family, business, or community. A creative life brings enjoyment and enrichment to you and everyone you meet. Creative people are those who succeed in business and start new projects.

The purpose of our Creative Thinking training is to provide teams and individuals with skills and techniques to unlock their imagination and generate new perspectives and ideas. You will learn how to find inspiration for a new project, find new ideas, or make the right decisions.

This highly participative training explores the elusive nature of creativity and looks into the ways in which you can augment your innate creativity and make it an integral part of your life. The emphasis is on pragmatic tools and techniques that really wok!

Who Should Attend?

Our training is built for employees or individuals at all levels.

•  Professionals who want to unleash their creativity and generate fresh ideas, solve problems, make informed decisions, and think outside the box.

•  Teams who want to work more creatively and effectively together or who have specific problems to tackle.

•  Individuals who may dream of someday creating a new company, developing a new product, directing a movie, painting a masterpiece, or even come up with a new recipe!

2022 Modules & Agenda (Trainings in English)

Module 1: Understand the creative process

Wednesday, February 23, 2022 - From 3:00 to 6:00 pm

Module 2: Blocks to creativity and exercises to overcome your creativity blockers

Wednesday, March 23, 2022 - From 3:00 to 6:00 pm

Module 3: Techniques for producing ideas

Wednesday, April 27, 2022 - From 3:00 to 6:00 pm

Module 4: Strategies for finding inspiration / Self-assessment and creative CORE

Wednesday, May 18, 2022 - From 3:00 pm to 6:00 pm

Module 5: The principles that promote the virality of an idea, concept or product

Wednesday, June 22 2022 - From 3:00 to 6:00 pm

Cost per module: 35$ or the equivalent in LBP at market rate

Venue: TBD

For registration: naji.boulos@jicebe.com

Attendees should present a vaccine pass with at least 2 doses, or a negative PCR test dated 72h at the latest.

Participants' Feedback

“Very interesting and refreshing training”.

“So different from the classical training I attend”.

“A very motivating training. The spirit of that fruitful day is still very much alive for me”.

“Very informative and enlightening”.

“I enjoyed the casual spirit”.

# services[].Node.excerpt
You need to unleash your creativity?	
The good news is that increasing your creativity is truly possible.

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L'avenir appartient à ceux qui le créent !

Qui n’a pas, un jour, espéré être plus créatif ? La bonne nouvelle, c’est qu’il est possible, aujourd’hui, de développer la créativité. Vous pouvez réaliser bien plus que ce que vous aviez imaginé ou rêvé auparavant. La créativité vous aide à résoudre les problèmes de communication dans la vie professionnelle, familiale et communautaire. Une vie créative apporte du bonheur et un enrichissement personnel qui profite également à votre entourage. Les personnes créatives sont celles qui réussissent dans la vie active et qui démarrent de nouveaux projets.

L'objectif de la formation sur la pensée créative est de stimuler la créativité de chacun pour qu’elle fasse partie intégrante de leur vie et de fournir aux équipes et aux individus des compétences et des techniques pour débloquer leur imagination et générer de nouvelles perspectives et idées.

Vous apprendrez à trouver l’inspiration pour un nouveau projet, à trouver de nouvelles idées, ou à prendre les bonnes décisions. Cette formation hautement participative met l'accent sur des outils et techniques pratiques qui fonctionnent vraiment !

Qui devrait participer ?

La formation est conçue pour les employés et les individus de tous niveaux.

- Les professionnels qui souhaitent libérer leur créativité et générer de nouvelles idées, résoudre des problèmes, prendre des décisions éclairées et sortir des sentiers battus.

- Les équipes qui veulent travailler ensemble de manière plus créative et efficace ou qui ont des problèmes spécifiques à résoudre.

- Les personnes qui rêvent de créer une nouvelle entreprise, de développer un nouveau produit, de réaliser un film, de peindre une œuvre d’art, ou même d'inventer une nouvelle recette !

Modules et Agenda 2022 (formations en français)

Module 1: Comprendre le processus créatif

Mercredi 16 février 2022 de 15:00 à 18:00

Module 2: Les verrous de la créativité et des exercices pour débloquer et stimuler la pensée créative

Mercredi 16 mars 2022 de 15:00 à 18:00

Module 3: Techniques pour la production d'idées

Mercredi 13 avril 2022 de 15:00 à 18:00

Module 4: L'esprit créatif / Stratégies pour trouver l'inspiration

Mercredi 11 mai 2022 de 15:00 à 18:00

Module 5: Les 6 principes qui favorisent la viralité d'une idée

Mercredi 15 juin 2022 de 15:00 à 18:00

Coût par module: 35$ ou l'équivalent en LL au taux du marché

Lieu: à determiner

Inscription: naji.boulos@jicebe.com

Les participants seront priés de présenter un pass vaccinal avec au moins deux doses ou un test PCR négatif datant de 72h au plus tard.

Commentaires des participants :

"Formation très intéressante et rafraîchissante"

"Si différente des formations classiques auxquelles j’ai participé"

"Une formation très motivante. L'esprit de cette journée fructueuse est encore bien vivant en moi"

"Très instructif et éclairant"

"J'ai apprécié l'esprit décontracté"

"La session était incroyable et extrêmement bénéfique !"

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Brisez votre routine!
Sortez des sentiers battus!

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The important thing is not to stop questioning.

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Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.

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He who is not courageous enough to take risks will accomplish nothing in life.

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In the middle of difficulty lies opportunity.

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Every act of creation is first of all an act of destruction. 

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Word of mouth is the best medium of all. 

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Que devient la neige lorsqu’elle fond ? Le printemps 

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To hell with circumstances; I create opportunities. 

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Les optimistes ont inventé l’avion, les pessimistes le parachute.

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The best idea in the world is in your mind.

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Anyone can look for fashion in a boutique or history in a museum.
The creative person looks for history in an airport and fashion in an airport

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People do not quit playing because they grow old. 
They grow old because they quit playing.

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A good explorer knows that looking for good ideas is like prospecting for gold. 
If you look in the same old places you will not find anything.

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If you tell the people where to go, but not how to get there, you will be amazed at the results. 

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The best idea lives because somebody fought for it. 

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Creatives need to be intellectually restless. 

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La chance ne sourit qu’aux esprits bien préparés.

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Just think about it deeply then forget it and an idea will jump up in your face. 

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Il n’y a pas de création sans culture. Pour créer une œuvre brillante, il faut nécessairement être cultivé. 
La culture dissipe la peur et l’hésitation : la main de l’artiste ne tremble plus. 

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Heureux soient les fêlés, car ils laisseront passer la lumière. 

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I dream my painting and I paint my dream. 